Katy Perry, known for her hits like “Teenage Dream” and her iconic performances on American Idol, made headlines again at the 2023 VMAs with an unusual fashion choice. After her latest single, “Woman’s World,” received mixed reviews earlier this summer, Perry turned to a creative marketing tactic: a temporary lower back tattoo in the shape of a QR code.
The QR code, while initially tricky for onlookers to scan, led to a pre-save page for her upcoming album 143, set to be released on September 20. The bold move captured attention on the red carpet, sparking conversation about its effectiveness as a promotional tool. Whether viewers saw it as genius or playful, it was undeniably a fresh strategy in the world of music marketing.
Despite the buzz surrounding her QR code tattoo, Perry was being honored that evening with the prestigious VMAs Video Vanguard Award. When asked about the recognition, Perry didn’t focus on her tattoo or her upcoming album. Instead, she took a moment to send a heartfelt message to her daughter, Daisy Dove, saying, “Hi, Daisy! Don’t stay up too late, sweetheart!”
In reflecting on how motherhood has influenced her music, Perry shared that becoming a mother has deeply impacted her creative process. “I feel a sense of wholeness, more grounded-ness,” she said. “I’m writing songs from a place of truly feeling empowered, very connected to my feminine divine energy. It’s changed my whole life for the better.”
While Perry’s QR code tattoo might have been a playful nod to the future of digital marketing, her focus remains firmly on family and the empowering changes motherhood has brought to her music.