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Gen Z’s Changing Attitudes Towards Tattoos Amid Financial Strains

by Jessica

Tattoo artists are facing a decline in business, attributing the “tattoo recession” to financial challenges among clients, particularly Gen Z and Millennials.

Brooklyn-based tattooist Barry Hua told Business Insider that rising inflation has led to fewer people seeking tattoos. “Clients are more discerning and plan appointments months in advance to budget for their tattoos,” Hua explained.

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Despite being the most-tattooed generations, Gen Z and Millennials are also dealing with significant debt. As living costs rise, tattoos become less of a priority.

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Some enthusiasts and artists cite various reasons for the decline: an increase in tattoo shops, job interview aesthetics, negative experiences, high costs, and sexism.

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Dominque, a creator in Austin, Texas, emphasized that the issue isn’t a lack of interest in tattoos but their rising costs. In a TikTok video, she noted, “Tattoos are expensive, and they’ve gotten even more so.”

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Elaine, a Denver-based tattoo artist, observed that clients now choose artists more carefully due to the increased costs. “Clients have to prioritize their spending, and they want to feel respected, not like an inconvenience,” she said in a TikTok video, criticizing the often dismissive attitude of some male artists.

Another creator, known as @tattooredflags, highlighted a different perspective. She noted that female tattoo artists seem unaffected by the recession, suggesting that the decline may mainly impact male artists. “Maybe it’s because they’re treating clients poorly,” she speculated, adding that many women clients prefer a more comfortable and empathetic environment.

Dominque, who only visits female tattoo artists, believes they offer a better experience. “They tend to be more empathetic, less heavy-handed, and provide a more comfortable atmosphere with snacks and breaks,” she said.

In conclusion, Dominque argued, “I don’t think there’s a tattoo recession. It’s survival of the fittest.”

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