A viral TikTok video showcasing a tattoo featuring the slogan “defend, deny, depose” has rapidly gained attention, following its association with the tragic death of UnitedHealthcare CEO Brian Thompson. The phrase was reportedly engraved on bullet casings found at the scene of Thompson’s fatal shooting. The tattoo, designed by Golden Hour Tattoo studio in Phoenix, Arizona, depicts three separate bullets, each bearing one word of the slogan.
Since the video was uploaded, it has sparked a wave of enthusiastic reactions from TikTok users, many expressing admiration for the design. “That was fast. I’m getting mine tomorrow,” wrote one commenter. Another user described the tattoo as “the beginning of an awakening,” adding, “I adore it.” A third user echoed the sentiment, saying, “Mmooorrreeee!!! This is the second tattoo I’ve seen! Love it! Need more people getting them!!!”
The words “deny,” “depose,” and “defend” were found engraved on bullet casings recovered by authorities at the crime scene, according to reports from the New York Post. The phrase has since become a symbol online, with various websites and retailers capitalizing on its newfound popularity. Merchandise emblazoned with the slogan has begun to circulate widely, including items featuring the UnitedHealthcare logo, as well as recreations of the video showing Thompson’s shooting.
The surge in merchandise sales has been significant, with GoodShirts offering a hoodie with the “defend, deny, depose” slogan, which has already received more than 400 reviews. Other stores, such as Punk With A Camera and Off Color Decals, are selling a variety of products, including T-shirts, shell casing stickers, and beer can koozies, all referencing the incident. As the slogan continues to spread, the combination of tattoos and merchandise has turned the phrase into a symbol of defiance and tragedy in the wake of Thompson’s death.
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