Popular New Zealand journalist and media personality Patrick Gower, widely admired for his bold reporting style, has received an unexpected tribute from a Southland man who has permanently etched Gower’s likeness onto his shoulder.
Jason Sandford, a resident of Invercargill, made headlines when he got a tattoo of Gower’s face, a gesture that was both surprising and heartwarming. In an Instagram video, Gower shared his astonishment at the unusual display of admiration. “You’re not gonna believe this one,” Gower exclaimed. “A guy called Jase from Invercargill has gotten my face tattooed on his shoulder. I cannot f***ing believe it!”
The two first met a few months ago in Invercargill, and Gower expressed his fondness for Sandford, describing him as a “legend.” However, the tattoo wasn’t just a fan gesture; it had a greater purpose behind it. Sandford decided to get the ink as part of a fundraising initiative for the Southland Charity Hospital, which provides essential healthcare to those in the Southern DHB Zone who lack access to public or private health services.
The fundraising effort was launched by Azurite Tattoo Studio, which offered patrons the chance to permanently ink Gower’s face in exchange for a donation. When Sandford saw the post on Facebook, he discussed it with his wife and quickly volunteered, not only for the novelty of the tattoo but also to support a meaningful cause.
Gower, known for his sense of humor, turned the event into an opportunity for further engagement with his Invercargill followers. He announced that if fans could sell out his upcoming show in the city, he would get the letters ‘INV’ tattooed on his backside—a playful nod to his fans and the city. His challenge was met with enthusiasm, with social media users chiming in with supportive comments: “Haha this is excellent ,” one wrote, while another called Gower “The GOAT.”
The charity’s roots trace back to the inspiring story of Blair Vining, a Winton man who, after being diagnosed with terminal bowel cancer in 2018, advocated for reform in New Zealand’s healthcare system. Vining and his wife, Melissa, pushed for better cancer care accessibility, particularly for those in remote areas facing the so-called “postcode lottery.” Though Blair passed away in October 2019, his legacy continues through the Southland Charity Hospital, which remains dedicated to his mission.
In addition to Sandford’s generous act, Azurite Tattoo Studio has committed to donating all proceeds from tattoos performed on November 19 to the Southland Charity Hospital, further supporting the cause.
This unique combination of humor, generosity, and community spirit has made waves online, as Kiwis rally behind both the charity and Gower’s latest (literal) show of support for a cause that continues to resonate deeply with New Zealanders.
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