David Libert and Bella Viola are bringing a splash of color to Evanston with the grand opening of Sweetheart Ink Tattoo. Located at the intersection of Chicago and Kedzie Avenues, this new establishment marks Evanston’s inaugural tattoo parlor, a venture previously prohibited until 2021.
Libert, a seasoned tattoo artist, and Viola, specializing in cosmetic eyebrow enhancements, are thrilled to introduce their services to the Evanston community. Having operated in neighboring suburbs, the opportunity to set up shop in Evanston was irresistible.
According to Libert, Evanston embodies the ideal setting for their clientele, emphasizing authenticity, acceptance, and goodwill. Both Libert, 32, and Viola, 26, acquired their first tattoos at the age of 18, drawn to the transformative power of body art.
Viola, with a passion for fashion, particularly gravitates towards eyebrow enhancements, considering them as tools for boosting confidence and self-expression among women. Highlighting the meticulous craftsmanship required for such procedures, Viola underscores the importance of a steady hand.
Libert, reflecting on his seven years of experience, observes a cultural shift towards greater acceptance and appreciation of tattoos. Contrary to the stereotype of tattoos being reserved for certain demographics, he notes their ubiquity across diverse segments of society.
Tattoo application, Libert explains, can range from a brief session for simple designs to multi-year projects involving extensive modifications. Recognizing the significance of government licensing and oversight, Libert emphasizes the need to mitigate risks associated with substandard practices facilitated by online platforms.
While Libert specializes in vibrant, exaggerated styles reflective of Chicago’s artistic flair, he prides himself on accommodating diverse preferences, turning clients’ visions into reality. Prospective customers Mike and Janet, intrigued by Sweetheart Ink’s signage, contemplate their own foray into tattoo culture.
Evanston’s decision to lift the ban on tattoo parlors reflects evolving attitudes towards body art, acknowledging its mainstream prevalence and potential contribution to community vibrancy. Libert, echoing this sentiment, expresses his perpetual fascination with tattooing, viewing each session as a unique creative endeavor.
As Sweetheart Ink Tattoo opens its doors, Evanston welcomes a new era of self-expression and artistic appreciation, one inked design at a time.