Leroy Roberts, a proud representative of Ngāti Kahungunu and Falealili descent, is making waves with his mission to elevate Māori artistry through tattoos.
As the founder of Maia Ink, situated in Papakura, Roberts offers a diverse array of traditional and contemporary designs, including tā moko and kirituhi.
Beginning his journey as a self-taught artist in 2011, Roberts honed his craft by experimenting on his siblings, refining his skills over the years. Fast forward to 2024, and he has emerged as one of New Zealand’s preeminent tattoo artists.
Hailing from South Auckland, Roberts has garnered a notable clientele, counting athletes like RJ Hampton and musicians such as Kehlani, T-Pain, and Jason Derulo among his patrons. His most recent high-profile client, American RnB artist SZA, visited his studio in April to receive a kirituhi tattoo, showcasing her maternal and paternal lineages.
Reflecting on the experience, Roberts emphasized the spontaneity of the encounter, highlighting SZA’s affinity for tattoos and her inclination to explore different locales for her ink. He underscored the collaborative process, wherein they discussed and selected designs that resonated with SZA’s personal journey.
Acknowledging the debate surrounding non-Māori receiving moko, Roberts shared his perspective, citing personal encounters that have shaped his understanding. He recounted a pivotal moment early in his career when the contrasting attitudes of two friends towards tattoos elucidated the nuanced significance of cultural markings.
Roberts views tattooing as a platform to disseminate Māori culture globally while maintaining its authenticity. He stresses the importance of upholding cultural values, even as the art form reaches broader audiences.
Despite garnering international acclaim for his artistry, Roberts remains committed to community service in Papakura. For the past eight years, he has spearheaded a social initiative wherein residents can exchange a bag of groceries for a tattoo, with the donations benefiting families in need.
The name “Maia,” signifying bravery and boldness in Māori, epitomizes Roberts’ ethos, encapsulating his dedication to both his craft and his community. Grateful for the opportunities he has received, Roberts emphasizes the importance of giving back and fostering a sense of reciprocity within his city.
In his own words, Roberts encapsulates his journey with humility and gratitude, recognizing the symbiotic relationship between his artistic endeavors and the community that supports him.