This initiative, which Goff has been organizing for several years, encourages clients to bring in non-perishable food items to receive a $50 discount off his regular tattoo rates. The fundraiser runs through the holiday season until January, with all donated food being delivered directly to the food bank.
Goff, who has deep ties to Regina, understands the hardships faced by many in the community. Growing up in the city, he often saw firsthand the struggles of those in less fortunate circumstances. He recalls spending time in the Cathedral neighborhood, bordering North Central, where he would visit friends’ homes and notice their lack of food and basic living necessities.
Raised by his grandparents, Goff credits them for ensuring he was well cared for, describing their acts of kindness as “their love language.” He feels that their compassion instilled in him a strong desire to help others in need.
Goff’s personal experiences with hardship have further shaped his commitment to giving back. As a teenager, he spent time in group homes, where he grappled with mental health challenges. Though the group homes offered support, he noted the harsh reality of many young people trapped in cycles of trauma, poverty, and limited opportunity.
“People face a combination of issues—economic hardship, trauma, and a lack of resources—that can push them into crisis,” Goff explained. “It’s a slippery slope, and unfortunately, some of those boys I met in the homes are either dead or incarcerated today.”
Despite the struggles, Goff’s time in group homes also taught him valuable lessons. He said the turning point in his life came when he realized he needed to take responsibility for his own choices in order to improve his future. His friends and family played a pivotal role in supporting him through his journey.
Another key factor in Goff’s turnaround was his discovery of art. “Art gave me something to hold onto,” he shared. “It gave me a sense of purpose and helped me rebuild my life.”
Now using his art to help others, Goff continues to encourage his clients to participate in his annual fundraiser, which has previously garnered 30 to 35 bags of donations each year. This year’s donations, however, have been slower, with around 15 bags collected so far. Goff understands the financial strain many families face, especially during the holiday season, and appreciates any contributions made.
One of the largest contributions he’s received came from a client who donated significant quantities of food throughout the course of her tattoo sessions. “She said the items were just things lying around her house, but it was a huge help,” Goff recalled.
In addition to his food bank donations, Goff has also helped close friends and family in need. He shared a story about a family friend who was going through a tough time, and how he and his grandfather were able to deliver food donations directly to their doorstep.
For Goff, these acts of kindness are simply part of being human. “It’s just human decency,” he said. “I’m always open to discussing new ideas for future fundraisers and happy to work with people who want to make a difference.”
As the holiday season continues, Goff’s “Tattoos for Hunger” campaign offers an opportunity for individuals to receive a tattoo while making a meaningful contribution to those in need.
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